The exhibition is extensively promoted throughout the Middle East with the objective of attracting an audience of students, parents, teachers, school leaders, academic administrators and working professionals.
The campaign includes:
- Press Advertising Arabic/English newspapers
- Online Public Relations Features
- Newspaper Supplements
- Arab, English and Urdu/Hindi language radio advertising
- Distribution of over 100,000 vertically targeted Arabic/English print material to :
- Students
- Working Professionals
- Liaison with schools, colleges, educational providers, cultural and ethnic organizations
- Dedicated Radio Interviews
- Selective in-store promotions
- Email Broadcasts
- SMS Broadcasts
Furthermore, a comprehensive visitor promotion campaign is directed at thousands of individuals in the Manpower Training and HR departments of major private companies and public sector organizations in the UAE, Saudi Arabia, Kuwait, Qatar, Oman and Bahrain.
The campaign includes:
- 50,000 direct mailings to training managers in various industry segments including Energy, Finance and Banking, Airlines and Travel, Media, Hospitality, Healthcare & Laboratory, Public Services and Manufacturing as well as personnel from the Ministry of Education and the Ministry of Higher Education & Scientific Research.
- An email broadcast to 20,000+ Working professionals and Training Managers.
- Targeted mailshots to Training Executives and Human Resources Managers throughout the Gulf.
